April 23rd, 2018

An Haulternative story.


It’s the beginning of Fashion Revolution week!

Like every year since it first launched, I wanted to join in and talk about this topic. Usually I make a video on Youtube covering multiple aspects, but because I’m travelling I don’t really have the opportunity to do a proper video, so instead I decided to share the story behind this yellow dress.


When I first started my Youtube channel, back in 2012, I remember coming across an Italian brand called Vivetta. At the time it was a new designer brand, started by Vivetta Ponti, with pretty limited pieces and only available online.

It took me just one browsing through the website to fall in love with the sweet designs it had to offer, and I quickly started dreaming of the day I could own one of Vivetta’s pieces.

Fast forward to spring 2013, after saving up some money, I became the owner of the adorable pale yellow dress shown above. It seems like such a simple thing, but being able to afford it and have it all to myself made me so happy!

It was my very first designer dress, and in these 5 years the brand grew a lot and still remains one of my favourites.


I loved it to the point that in my own book, Dream House, I made the protagonist wear it.


Through the years, I took good care of it, only wearing it for special occasions, but this year, during the renovation of the flat, it was ruined, unfortunately.




The fabric is very thin and delicate, and when I packed it I wasn’t careful enough, resulting in some tears and staining here and there.





So I grabbed some embroidery thread, in different colours, and created a random pattern with shapes and flowers on the back of the skirt (where all the ruined bits were).


This was such an easy fix, and made the dress even more unique: from the front, you can’t even tell anything is different, but then when you turn around or do a spin, it reveals some unexpected touches between the fabric folds.



I’m sharing this brief story because far too often we tend to easily get rid of pieces we once loved because of trends or tear, when in actuality we can give a new look to things we have owned for multiple years.

Embroideries, patches, colour dyes and such are all great solutions to spice up your clothes, so consider DIY-ing something before passing it along to someone else.

But if you think the clothes you own really don’t suit you anymore, you could always do a clothes swap with a friend. You can watch the one Maddie and I did last year, for Fashion Revolution week, if you are interested!

Screen Shot 2018-04-23 at 06.29.41.png

When it comes to fashion, my approach to it has changed massively in the past 5 years.

When I first started learning about fast fashion and the damage it causes, I felt so embarrassed and disappointed in myself for being so shopping-obsessed, pushing out many hauls a month, and simply overbuying because everything seemed so affordable; not really understanding yet that the someone else was paying the price for what I was doing.

Screen Shot 2018-04-23 at 08.03.29.png

Once I realised, I cut all ties with fast fashion, and I went even months at a time without buying anything at all. I would check all labels, and ask myself – do I need this?

99% of the time the answer was no.

I stopped buying most things because either I didn’t need them, or because they weren’t made ethically. But I did look at all the pretty things available and knew I couldn’t have them, which – on the long run – was a bit exhausting… especially when your job does include fashion.

Screen Shot 2018-04-23 at 07.46.42.png

Overtime I learnt to be more flexible, but still mindful – and I think that’s key.

It’s all about learning about topics we care about, and making choices based on them. For example, when creating clothes for my own labels – Marzia Clothing and Tsuki – it’s a must for me to be able to provide ethically made pieces, where the people working on each garment get properly paid for their work, and are fairly limited lines in order to limit fabric waste and remove mass production from the equation.

But at the same time, I don’t bash other people for their choices, and I allow myself, every once in a while, to pick up something just because I really want it, even if it’s not ethically made. When that happens, I’m extremely selective and consider when I’m going to wear it, how much use I will get from it, how it’s the quality and how long it will last. So I still ask myself questions, and don’t just purchase something because I can have it.

Hopefully this all makes sense; the bottom line is that, with everything in life, there needs to be a balance that makes you happy.

Screen Shot 2018-04-23 at 07.46.59.png

If you are interested in having an ethical approach to fashion, there are many different ways to go about it:

  • let’s say you love cheap and trendy clothes, from brands like Zara and H&M, but you are tired to support big corporations. You could then consider second hand! That way, you could find the piece that caught your attention from a thrift shop, or exchange something for it with a friend, so that you don’t directly give money to these fast fashion giants;
  • you may be having events coming up, and ethically produced garments are known to cost much more than your go-to brands, so how about hiring an outfit? That way you can have a killer look for the night, without splurging on a purchase.
  • But on the other hand, for example, I have a thing for designer handbags. Most of the time I go for vintage finds, but if one steals my heart, I definitely see that as an investment purchase, as I will keep them for years and years, maybe even passing them along to future generations, giving a story to those items of clothing. Plus, these are the types of purchases that you don’t make on a regular basis, but rather save up for.


These are just some ideas, but there are so many more options! 

Also, because more and more people talk about the issues that fast fashion is causing, and the growing demand for ethically produced clothing, more and more designers and brands are going down that path. Even massive companies are making adjustments, which is great to see.

Personally, my favourite way to shop is by supporting smaller labels, but the more you look around what’s available on the market, the easier it will become to shop ethically and find brands you want to support, or ways to buy the garments you like.


If you are interested in this topic, definitely take a look at the Fashion Revolution website, and I also always recommend a documentary called The True Cost.

If you have some brands to suggest me, please do so! I’m always happy to check out some cool shops!


83 thoughts on “A QUICK FASHION FIX.

  1. lamantblog

    Just like a few of the comments above this, I just wanted to say that I’m incredibly happy to hear that you’re engaged and I just wanted to say congratulations to the both of you! I just saw your Instagram-story about the day as well, and it sounds lovely and I’m so happy for you and happy that you’re happy! Have a safe trip back home 💗

    Liked by 4 people

  2. Claudia

    Congratulations on your engagement!!! I’m so happy for you and I can’t wait to follow you on this journey, however much of it you choose to share with us! I wish you the best and happiest years of your life!

    Liked by 2 people

  3. Taylor L

    Hey Marzia, first off congratulations on your engagement we’ve all been waiting for this a long time!!!

    If you’re interested in a more of a vintage style of clothing, there is a place in Quebec called Boutique 1861, their website is 1861.ca, check it out I think you’ll really like it!

    Liked by 2 people

  4. violetnikol

    I often buy from second hand! Not the shop, but in my country it’s really popular to use app called Vinted, it’s same as Depop 🙂 I often buy clothes from there, I save up some money, too and don’t necessarily support big corporations. Also, I watched your latest video with clothes you bought in Japan and consider buying my first second hand pair of shoes! I hope it will come in good condition, as seller said, so thank you for the push!

    Liked by 3 people

  5. Dil

    To Marzia and Felix – a HUGE CONGRATULATIONS! You’re the most amazing, inspiring couple and you’ve both entertained us all for years – my favourite YouTubers and such genuinely amazing, cool and lovely people. I wish you the best of luck, happiness and good health in all your years ahead together! Dil xxx

    Liked by 1 person

  6. Ermira

    Congratulations on your engagement! 💖
    I wish you happiness and joy, you guys deserve the best xx
    Thank you for sharing that special moment on your story.


  7. Savannah

    Wow what a lovely and thoughtful post
    I believe that I had commented on a post where you wear wearing the yellow dress, and I had just finished reading Dream House…
    I just wanted to say a huge congratulations on your engagement, so incredibly happy for you Marzia! -Savannah


  8. Marte

    Thanks to you Marzia, I’m on a low- buy, and my long term goal is to only buy from second hand stores. You made me aware of this issue some years ago, and since then I have slowly cut down my shopping! I’ve also learned to sew a bit! Thank you so much for bringing up and discussing this problem, it is very inspiring ❤


  9. forglutenssake_sally

    I buy jeans, undies and shoes new, most everything else is from op shops. I remember feeling poor when I had to shop in them years ago. Now I don’t have to, but I still do because it’s addictive. It’s like looking for treasure. Great work inspiring people to upcycle their broken clothes.


  10. Ruby

    Hey Marzia,

    I really love your vids, I think because I feel like we are very similar people 😂

    I would honestly love to see a “hair care” video, as in how you deal with regrowth etc. I’m considering dyeing my hair pink sometime as well but the last time I dyed my hair purple it barely lasted.

    I didn’t know where to post this so I hope it gets seen 🙂
    PS I’m so happy you and felix XX


  11. Pingback: Fast Fashion – Not Wasting Today

  12. Into The Eco

    I love the little embroideries you added to this dress. Such a great idea and a valuable message to value our clothes even if they get a stain. I recently had to take my fav Seek Collective dress to be dry cleaned as I spilled beer down it. Idiot! Luckily it came out and is as good as new.
    Love your writing!

    Love Lottie


  13. miavangulick

    Absolutely gorgeous! I love the colour and style of this dress and your hair is amazing!!!! So great that you repurposed your ‘ruined’ dress, definitely need a greener fashion industry.


  14. vanerramos

    hi marzia, It’s 3:51am in my country and is soo late but i’m doing research cause I want to make a clothing line with second hand products and this particular article was really really helpful, thank you so much for giving a trully good and unique aproach to this topic, Im so happy that people like you are really suportive and mindful when we talk about fashion. thanks so much this was lit.


  15. iinsctuvr

    Just reading back here, and I was wondering if you’d ever make a video/blog post on your style/where you derive your inspiration from? I’d love to know and I bet tonnes of others out here would too! 💕


  16. madhatteransia

    I’ve always hated throwing clothes (and things in general) ,feeling they deserved a chance to be fixed and become useful again .I had found your Haulternative videos ,as well as this post,very interesting, you inspired me to search more and learn about ethics and sustainability in fashion. Although,I buy a relatively small ammount of clothes, I think I can become more selective and invest more to it. Thank you for informing us about this topic and for raising awareness and also thanks for the advice Marzia.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s