March 1st, 2018
After many months of working on this, today Felix and I release TSUKI, a unisex clothing and homeware brand.
A little longer than a year ago Felix and I shot a lookbook video for my channel, in which we tried to match each other’s outfit the best we could. We didn’t have exact copies, but we noticed – at that point – how we definitely had the same style when it came to certain outfits.
Shortly after, the idea to create something together came into place.
We wanted a small selection of minimal and oversized pieces that both of us could wear, and followed our favourite colour palette: black, white and pink.
No matter what gender or size, everybody can find something they like on TSUKI, and depending on how you style each piece, you can create a certain look.
To us, it was important that the items would have a specific fit, that would work on different body types.
Because we are so passionate about Japan, we knew we wanted to incorporate that aspect into our brand.
So the word ‘tsuki’ came into place, meaning ‘moon’ in Japanese.
When I think about Japan, one of the things that come to mind are the clean, simple designs: often, if you look around the streets, or inside the buildings, you will notice how everything is clutter free, and each thing has a place and a purpose. It’s straight forward and organised.
We felt that a simplistic approach was the way to go, especially because of the unisex nature of what we were trying to create.
We selected various pieces out of our own closets, in order to make each of our clothes from scratch and make sure that the fit was exactly right.
We didn’t just want to get basics and slap a logo on it; we felt the need to create something that may appear quite simple, but that was completely our vision.
We made sure to also include more affordable pieces, for those that may like to support the brand but don’t want to necessarily splurge on a purchase.
We understand that the prices are high, we are aware of it, but it is important for us to bring to life something we would want to buy ourselves, and of course stay away from producing our clothing under bad working conditions.
But as I mentioned, there is more than just clothes. We have a few other products as well.
Things that we enjoy using: a planner, to stay organised, and a candle – that smells like baby powder – to bring comfort and warmth.
We also have these cute sake cups, that will come free with any purchase over $200.
Originally, these were supposed to be for sale, and after a long time of searching for someone that could make these for us, we came across a company that stated they would be manufactured in North America, but unfortunately only after putting our order through, we realised they were actually producing in China.
We could not bring ourselves to sell these, as that’s against what we believe, so we decided to have them as goodies instead, so they wouldn’t go to waste.
After a year in the making, Felix and I are extremely happy with what we came up with: sure, it’s a small brand for now, but we are very excited to work more on it, and add more and more products over time.
If you want to check out the products for yourself, head over to our shop.
Hope you like it.